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Lift Consulting, LLC. | Madison, WI

Stephanie Larson

Prospecting right now is selfish. No one is buying what I'm selling. People are not answering the phone - they're not even at the office!

Sound familiar? Perhaps it's something you have said to yourself or to your manager in a meeting.

In a time when things are changing day to day, how do you keep business running as usual? Is it possible? What pieces need to be in place to ensure your business will endure? These are all questions we've been hearing from our clients in the last week.

Something we see often in our prospects and clients is when they first started their business, they worked day and night to make it successful. This is always an inspiration, as it takes a fair amount of grit to make it through the first few years - out of the "startup" phase. Keeping the momentum going to ensure your business sustains the success can be a challenge. Especially when you add team members and they are now servicing clients. How do you keep the end in mind when building and sustaining your business?

I have the privilege of working with clients on their Marketing Strategy. This is something I am very passionate about for a few reasons. First, helping people is something that fulfills me. I love the feeling that I’m making an impact. Second, creating something from nothing has always been something that gets me out of bed in the morning. It excites me. Third, seeing the plan come to life is amazing.