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Lift Consulting, LLC. | Madison, WI

Dave Schwallier

"The business of business is people"… and that's all we've got around here.

That statement by Southwest Airlines founder Herb Kelleher has become one of the most recognizable quotes of the past 50 years. The philosophy is what drove Southwest to growth and fame beginning in the late 20th century. Kelleher knew that if he hired the right people, trained them well, fostered a growth environment, and had the right processes for dealing with internal and external stakeholders, customer satisfaction, profits and "LUV" (their stock ticker symbol) growth would follow. As a leader, you've got to find and build people. Then make room for people to build your processes. And the right processes will drive your profits.